WILI WILI TREE
OUR BRAND - OUR STORY
«We stand for waterproof outdoor adventures - on the river, the lake or the sea»
HOW IT ALL BEGAN
The journey of founders and outdoor enthusiasts Simona and Lukas began in Bern, where they grew up alongside the Aare River. "This unique river has inspired us since childhood and is what continually drives us." Swimming and floating in the Aare gave rise to the idea of a specially developed dry bag in 2019. Unlike any other. Beautiful design, high-quality materials, sustainably produced.
OUR PROMISE TO ALL OUTDOOR LOVERS
We are a passionate family of outdoor enthusiasts. Whether by the river, the lake, the sea, or the ocean. Whether paddling, floating, surfing, or swimming, we love being on the move: whether on a road trip across Europe or around the world. We put 100% of this passion into our products.
THE MEANING OF «WILI WILI TREE»
WILI WILI comes from the surfing glossary – our strong connection to the water and nature led us to this name. While the "WILI WILI TREE" grows exclusively in Hawaii, the wood that originally formed the first surfboards there served as our source of inspiration. The lively name "WILI WILI" is meant to radiate lightness and joy.
WHO'S BEHIND WILI WILI TREE®
THE TEAM
We are a team of 4-5 employees who work for WILI WILI TREE® every day with a lot of passion and heart and soul.
Lukas Liechti - Founder
Lukas develops new products, new markets and marketing strategies.
SIMONA LIECHTI - CO-FOUNDER
Simona creates new ideas, defines colors and designs and creates the WILI WILI TREE® range.
SARAH MEYER - B2B SALES, DIGITAL & MARKETING
Sarah takes care of B2B business customers, digital processes, operations and supports marketing and sales.
REBECCA GUGGER - GRAFIK & DESIGN
Rebecca designs our products, especially illustrations, designs and color combinations.
Werte, Purpose, Vision
WHAT WE STAND FOR
Our values
We stand for a respectful approach to nature and a minimalist lifestyle. Our products are sustainably produced and made from a robust material (recycled PET) to ensure longevity.
Unser Purpose
We offer simple, functional, high-quality, and sustainable products for outdoor enthusiasts. Design is always our top priority.
Our Vision
Our waterproof bags are designed to inspire as many people as possible to embark on new adventures in nature and to accompany them as a loyal companion on their next outdoor adventures.
