Privacy Policy

1. About us and our mission

    We are WILI WILI TREE AG and are responsible for this website. This is our privacy policy, in which we provide you, as a data subject, with the information necessary to exercise your rights and to ensure transparent data processing.

    In this privacy policy, we describe how your personal and company data is collected, used, and shared when you use our website at www.wiliwilitree.com, shop in our B2C or B2B store, or interact with any other online presence we manage, including our social media.

    Our website may contain links to external websites of partners. We assume no responsibility for the content of these websites. Please note that the websites of external partners have their own privacy policies, which you should also review.

    Responsible

    WILI WILI TREE AG
    World Post Road 5
    3015 Bern
    Switzerland

    hello@wiliwilitree.com
    www.wiliwilitree.com

    2. What personal data do we process, for what purpose, and with whom do we share it?

    2.1 When you visit our website

    Shopify: Company-related and personal data we collect

    When you visit the website, we automatically collect certain information about your device, including information about the web browser, IP address, time zone and some of the cookies that are installed on your device.

    When you navigate the website, we also collect information about the individual web pages or products you visit, as well as information about how you interact with the website. We refer to this automatically collected information as " device information ".

    Device information is collected using the following technologies:

    • Cookies: Data files that are stored on a device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
    • Log files: These log actions on the B2B shop and record data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamp.
    • Web beacons, tags and pixels: Electronic files used to collect information about how you navigate the B2B shop.

    When you buy or try to buy something in our shop, we also collect certain information about you and your company (if you are shopping in the B2B shop).

    This includes:

    • Company name
    • Company address
    • Company contact information (email and phone number)
    • Billing address
    • Delivery address
    • Name, first name of the person placing the order
    • Payment and delivery information

    We refer to this information as " order information ".

    In this privacy policy, "personal and company-related data" refers to both device information and order information.

    How do we use your data?

    We generally use the order information we collect to fulfill orders we receive through the B2B shop (including processing your payment information, preparing shipment, and sending invoices and/or order confirmations).

    We also use this order information for:

    • Communication with you: Checking our orders for potential risks or fraud and providing you with information or advertising related to our products or services, provided this is consistent with your privacy settings.

    We use the device information we collect to check for potential risks and fraud (especially your IP address) and generally to improve and optimize our B2B shop (e.g., by analyzing our customers' navigation behavior and their interaction with the B2B shop, and to assess the success of our marketing and advertising campaigns).

    Personal and company-related data will be stored for as long as there is a legitimate business interest.

    We are supported in this by our partners, who are themselves subject to data protection regulations. These are ( with a link to their privacy policy ):

    2.2. Contact via contact form

    This website allows you to contact us via a contact form. If you choose to contact us via the contact form, you consent to us storing your first name, last name, email address, company name, and the content of our conversation for the purpose of communicating with you.

    For communication with us via contact form, we are supported by our partners, who in turn are subject to data protection regulations:

    These are (with links to their respective privacy policies):

    2.3. Contact via email or telephone

    If you choose to contact us via email or telephone, you consent to us storing your email address, first name, last name, company name and telephone number, as well as the content of our conversation in our CRM for the purpose of communicating with you.

    For communication with us via email or telephone, we are supported by our partners, who in turn are subject to data protection regulations:

    These are (with a link to the privacy policy):

    2.4. When you open a customer account in the B2B shop

    To use our B2B services, you can open a customer account for your company on our website. For this, we need your company and personal data. Otherwise, we cannot open the account for you and provide you with our services.

    Creating and using a B2B account is voluntary. We require your first name, last name, company name, company address, delivery and billing address, telephone number, and email address. We will subsequently process your account information, including when and for how long you were registered, your account settings and preferences, your interaction with the B2B shop, your use of B2B services, and for the creation and management of your customer account, including any related contact.

    We process this account data until you delete your account and then archive it for as long as we are legally or contractually obligated to do so. Account data components that we are not required to archive will be anonymized or deleted for statistical analysis purposes.

    For the creation and management of B2B customer accounts, we are supported by our partners, who in turn are subject to data protection regulations:

    These are (with a link to the privacy policy):

    2.5. Online purchase of our goods via our shop (B2C or B2B shop)

    To purchase our goods, you or your company must enter into a contract with us. For this, we require information such as your first name, last name, company name, company address, telephone number, email address, billing and shipping address, and payment method. This allows us to assess and, if necessary, establish a customer relationship with your company. It also enables us to fulfill the contract by delivering the goods requested by you or your company. We will store all of this information in accordance with legal requirements.

    We reserve the right to inform you via email after your purchase about our offers for similar goods to those you have already purchased, to invite you to our events, or to ask you to rate us and our services, unless you opt out. We also analyze the purchasing behavior of our existing customers individually and segmented to adapt our offerings to the predicted demand. If you use your B2B customer account for your purchase, we will assign your transactions to that account.

    For contract processing, delivery, credit checks, analysis, communication, invoice and card payments, we are supported by our partners, who in turn are subject to data protection regulations.

    These are (with a link to the privacy policy):

    2.6. Social Media

    If you choose to follow us on social media and potentially communicate with us through it, you consent to us processing your username for the purpose of managing and analyzing our followers (including for advertising purposes), as well as the content of any interactions you may have with us or our content. You can unfollow us at any time.

    We are jointly responsible for the operation of such a presence with the operator of the respective platform: We are responsible for processing your data as described above, and the platform operator is responsible for processing your data in accordance with the participation agreement between you and the platform operator.

    We are present on the following social media platforms (with links to their respective privacy policies):

     

    3. Integrated third-party technologies

      We use various third-party technologies on our website, for example for analysis, segmentation, marketing, social media integration, security, CRM integration, and more. These third-party providers explain in their respective privacy policies what data they process, for what purposes, for how long, with whom they share it, what rights you have, and how you can exercise those rights.

      You can opt out of this processing if necessary; we provide the relevant links below for this purpose. You can also adjust your internet browser settings to prevent, for example, cookies from being stored on your device or tracking technologies from being used. Depending on your browser provider, you can find and manage these settings under privacy, security, or data protection settings.

      These third-party providers are (with a link to their privacy policy) :

      4. Do we share your personal data with third parties?

        We share your data with third parties who assist us in using your personal or company-related data as described above. For example, depending on your region, we ship the goods you ordered from the B2B shop from our German or Swiss warehouse.

        Finally, we may also share your personal and company-related data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

        5. Behavioral advertising

          As described above, we use your personal or company data to provide you with targeted advertising or marketing communications that we believe may be of interest to you.

          You can disable targeted ads here:

          6. Do we share your data abroad?

            We cooperate with various partners both domestically and internationally. These partners are generally located in countries that offer an adequate level of data protection. If the transfer of data to certain countries requires additional protection, we ensure this through agreements with such partners regarding standard data protection clauses approved by the authorities, or through self-certification by the partners under relevant agreements.

            7. Data Storage

              When you submit a form on our website or place an order through the B2B shop, we retain your order information for our records unless you ask us to delete this data.

              Your personal and company data will be stored for as long as a legitimate business interest exists.

              8. Your rights

                If you are based in Europe, you have the right to access the personal or company data we hold about you and to request its correction, updating or deletion.

                If you wish to exercise this right, please contact us via email at the following address:

                • hello@wiliwilitree.com

                You can revoke your consent to the processing of your personal or company data for the stated purposes at any time with effect for the future.

                You also have the right to lodge a complaint with the competent authority (Federal Data Protection and Information Commissioner).

                If you are based in Europe, we would also like to inform you that we process your data to fulfill contracts with you (e.g., when you place an order through our shop) or to pursue our legitimate business interests as described above. Please also review our Terms and Conditions, which are available on the website.

                 

                9. Contact information

                  If you require further information about our data protection procedures, have any questions, or wish to file a complaint, please contact us in writing via email at hello@wiliwilitree.com .

                  10. Changes to the Privacy Policy

                    Our privacy policy was created in July 2024. We may amend this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

                    You can find the current version of our privacy policy on our website at www.wiliwilitree.com .